Adding sales reps is a big step. Without a clear process, the owner often stays responsible for every tough conversation, missed follow-up, and coaching decision. Field to Finish helps you turn your sales expectations into habits your team can follow.
Is your sales team still depending on you?
You are still the closer
Your estimators or salespeople bring every difficult conversation back to you. Build their confidence through practice, coaching, and clear expectations.
Estimates lose momentum
Proposals go out without a clear next step. Put a consistent follow-up routine around outstanding estimates and review what is actually moving.
Activity is hard to manage
Know which conversations, appointments, proposals, and sales outcomes to review—and turn that information into useful coaching.
You are adding salespeople
Define the role, expectations, onboarding, and weekly management rhythm before expecting a new hire to figure it out alone.
What working with Evan can look like
We start by reviewing your goals, team, sales process, and open opportunities. From there, we agree on a defined project or ongoing fractional leadership. Support can include weekly coaching, pipeline and estimate reviews, a practical scorecard, and clear follow-through between meetings. Scope and time commitment are agreed before work begins.
Support for inside and field sales
- Set expectations for prospecting, conversations, appointments, proposals, and follow-up.
- Coach reps to ask better questions and explain the value of your lawn care and landscaping services.
- Practice price objections and customer conversations through role-play.
- Build a weekly scorecard that connects activity to estimates, close rate, recurring agreements, and revenue.
- Create onboarding steps and a reliable sales-to-operations handoff.
Sales support that fits your work
Whether you sell lawn care programs, landscape projects, or recurring property maintenance, your team needs to understand the customer’s priorities and keep the next step clear.
- Build a consistent follow-up routine for landscape estimates and proposals.
- Help customers understand plant and service recommendations in terms of their goals.
- Coach salespeople through price objections and value conversations.
- Identify recurring maintenance opportunities that fit the customer’s property and needs.
Horticulture knowledge behind the coaching
Alongside his lawn care sales leadership experience, Evan brings a strong knowledge of horticulture. That understanding helps him connect the technical side of your services with the questions customers ask and the decisions they make.
Lawn care leadership experience
Evan brings more than seven years of TruGreen experience. As an Area Sales Manager in 2016, he led 35 representatives across multiple markets and achieved 194% of the area’s planned budget for lawn care plans sold, earning Area Sales Manager of the Year.
That result came from prior employment, not a Field to Finish consulting engagement. It illustrates Evan’s experience; your business goals and results depend on your circumstances and execution.
Read the lawn care sales case study ↗
What former colleagues say
Personal LinkedIn recommendations about Evan’s prior leadership experience, not testimonials from Field to Finish consulting clients.
Award-winning leadership
Evan and I worked together for seven years at TruGreen, during which time we consistently delivered award-winning results year after year. Together, we achieved exceptional sales performance and drove both top-line and bottom-line growth, all while operating in a market challenged by a declining population base and stagnant growth.
Engaged leadership. Superior results.
Evan has my highest recommendation. He was a Sales Manager in my region at TruGreen and he did a tremendous job. He is an actively engaged leader and he was an outstanding trainer. Evan turned around a market that had struggled for quite some time and his team produced superior results.
Where should your team start?
If you are hiring your first rep, start with expectations, a sales process, and a coaching cadence. If you already have a team, review where opportunities are lost: lead response, conversations, proposals, or follow-up. An audit can help prioritize the work before expanding the team.
Can we work together outside St. Louis?
Yes. Coaching, pipeline reviews, and process development can be delivered remotely. Any onsite support is discussed when defining the engagement.
Talk through your sales challenge.
Start with a complimentary conversation with Evan. We will discuss your goals and decide whether a defined project or ongoing support makes sense.
Book an introductory call ↗