B2B team building
At Tesseon, I built sales infrastructure, recruited and coached a new team, and developed a sales script adopted company-wide. After the first year, we achieved 300% year-over-year sales revenue growth.
Hands-on support from prospecting through closing
Fractional sales leadership for growing businesses.
Helping B2B and service businesses build stronger sales teams through hands-on coaching, clear accountability, and a repeatable sales process—whether you handle sales yourself or lead a team.
Led by Evan Pryor · 20 years of sales leadership across Tesseon, Landmark Aquatic, TruGreen, and Enterprise Car Sales.
Inconsistent execution. Weak follow-up. Too much resting on the owner. Let’s identify what’s holding your sales back.
Book a 20-minute introductory callChoose an available time on the booking page. A complimentary conversation, with no obligation.

At Tesseon, I built sales infrastructure, recruited and coached a new team, and developed a sales script adopted company-wide. After the first year, we achieved 300% year-over-year sales revenue growth.
At Landmark Aquatic, I led a 20-person sales organization across St. Louis, Kansas City, and Denver, with a focus on clear roles, coaching, and accountability.
More than seven years at TruGreen, including Chicago-Region Sales Manager of the Year honors in 2019 and 2020. Practical experience developing salespeople and improving execution.
These examples reflect prior employment experience, not Field to Finish consulting engagements.
Clear standards.
Accountable teams.
“He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.”
Executive Sales Leader · Personal LinkedIn recommendation excerpt
Read leadership testimonials ↗For business owners and sales leaders who handle sales themselves, are hiring their first sales rep, or want more consistent performance from an existing team.
If you sell yourself: we focus on lead response, follow-up, and a process you can eventually hand off.
If you have a team: we also review coaching, expectations, and accountability.
We start with a conversation about your team, review the agreed sales information and processes, and walk through the findings together.
Scope, fee, and delivery timeline are agreed before work begins. Ongoing coaching and implementation support can be scoped separately.
Explore a sample diagnosis, recommendations, weekly scorecard, and action plan for a fictional service business.
Illustrative sample. All business details, data, and targets are fictional; this is not a client case study.Choose an available time and share your biggest sales challenge when you book.
Explore support for your team, your sales process, and your next stage of growth.
Fractional sales management for B2B and service businesses that need hands-on coaching, pipeline reviews, and weekly accountability without a full-time sales leader.
Explore this service →Specialized support for lawn care and landscaping companies, backed by hands-on industry experience. Build a repeatable process, coach your team, and improve estimate follow-up.
Explore this service →Practical sales team coaching, KPI scorecards, role-play, and weekly accountability for growing B2B and service businesses. Work with Evan Pryor.
Explore this service →Find gaps in lead response, follow-up, pipeline management, and team accountability with a practical sales process audit from Field to Finish.
Explore this service →Whether you're building your first sales team or improving an established organization, start with the challenge that matters most.
Give your team a focused direction and connect daily execution to your business goals.
Develop confident sales professionals and managers who take ownership of their performance.
Replace inconsistent habits with practical, repeatable processes your team can follow.

A strong sales process gives your team the tools to ask better questions, follow up with purpose, and guide prospects toward a decision.
Illustrative stock photography · PexelsI work with owners and sales leaders who need clearer expectations, more consistent execution, and a sales organization that can grow beyond the efforts of one person.
No one-size-fits-all playbook. We focus on your people, your market, and the obstacles holding back your sales performance.
Review your team, activity, pipeline, and current process. Determine whether the challenge is execution, talent, or a gap in the sales process.
Define priorities, establish measurable expectations, and build the tools and routines your team needs to move forward.
Coach your leaders and representatives, support implementation, and review progress so your team can sustain the improvements.
I bring 20 years of sales leadership experience across B2B and service businesses, including payroll, aquatics, lawn care, and automotive sales. I’ve built teams from the ground up and led a 20-person sales organization across St. Louis, Kansas City, and Denver at Landmark Aquatic.
My experience also includes successful B2B sales leadership at Tesseon, where I built the sales infrastructure, recruited and coached a new team, and developed a standardized sales script adopted company-wide. After the first year, we achieved 300% year-over-year sales revenue growth. That experience shapes how I help business owners and sales leaders turn sales activity into a process their people can follow.
During more than seven years at TruGreen, I earned Chicago-Region Sales Manager of the Year honors in 2019 and 2020 and ranked as the company’s top sales manager year-to-date in 2021.
My background also includes a strong knowledge of horticulture. I understand the importance of helping customers see the value behind plant and service recommendations—not just the price. I bring that perspective to coaching lawn care and landscaping sales teams.
My approach is hands-on: clear expectations, honest coaching, and personal accountability. We focus on the priorities that matter to your business and put practical improvements to work.
Outside of work, I’m a husband and father. Integrity, responsibility, and care for others guide how I lead and coach.
How I restructured sales roles, coached accountability, and established clearer coordination between sales and service across St. Louis, Kansas City, and Denver.
An anonymized example from prior employment experience. Includes a practical sales-to-service handoff; financial impact is not quantified. PDF opens in a new tab.
As a TruGreen Area Sales Manager, Evan led 35 sales reps across multiple markets with clear KPIs, remote and in-person coaching, and a consistent sales process.
Achieved 194% of the entire area’s planned budget for lawn care plans sold in 2016 and earned Area Sales Manager of the Year.
Led inside and door-to-door sales teams across multiple markets, coaching discovery, objection handling, and accountability.
Mentored a hire who became TruGreen’s number-one inside sales rep nationwide by revenue two years later.
Prior employment experience at TruGreen, not a Field to Finish consulting engagement. The 2016 area result and the rep’s two-year development story are separate. PDF opens in a new tab.
Develop the skills and habits that help teams execute: clear expectations, consistent coaching, pipeline discipline, and personal accountability.


Perspectives from leaders and colleagues who have worked with Evan. Selected excerpts from fourteen LinkedIn recommendations; authors identified by professional title only.
Evan and I worked together for seven years at TruGreen, during which time we consistently delivered award-winning results year after year. Together, we achieved exceptional sales performance and drove both top-line and bottom-line growth, all while operating in a market challenged by a declining population base and stagnant growth.
I reported to Evan as a Senior Business Consultant at Tesseon, and he made me a stronger seller. He was direct with feedback in the best way. He never let a missed opportunity slide, and he always told me exactly what to fix and how. That honesty, paired with a genuine investment in my growth, played a big role in me earning a promotion. He is a fantastic leader and I’d work for him again without hesitation.
Evan leads with a mix of professionalism and genuine investment in his people. He sets clear expectations, held the team to a high standard, and created an environment where we could do our best work.
What stands out most is the impact Evan had on my own growth. He took time to coach me, challenge me to stretch beyond my comfort zone, and gave me the support I needed to take on more responsibility. I'm a stronger sales leader/ professional today because of his guidance.
I’m happy to recommend Evan Pryor as a strong sales leader and trusted professional. Evan has an excellent understanding of the sales process, CRM management, and forecasting, and he knows how to use these tools to drive accountability, improve performance, and help teams succeed.
Beyond his technical expertise, Evan leads with integrity and has the courage to champion the right way of doing things, even when it’s difficult or unpopular. He understands that long-term success comes from building strong teams, maintaining high standards, and doing what’s right for the business and its customers.
Any organization would benefit from Evan’s leadership, experience, and commitment to doing things the right way.
I had the pleasure of working under Evan’s leadership during our time at Tesseon, and I truly appreciated the experience.
Evan was the type of manager who understood the importance of building relationships, supporting his team, and creating an environment where people could succeed.
Evan has my highest recommendation. He was a Sales Manager in my region at TruGreen and he did a tremendous job. He is an actively engaged leader and he was an outstanding trainer. Evan turned around a market that had struggled for quite some time and his team produced superior results.
I had the pleasure of partnering with Evan on several recruiting initiatives and always appreciated his approach to leadership and hiring. Evan knows what he wants in his team, communicates expectations clearly, and provides thoughtful, direct feedback throughout the hiring process. He has a strong ability to identify and attract talent while remaining relatable, approachable, and easy to work with. Evan is a great sales leader and someone I genuinely enjoyed partnering with.
I always appreciated Evan’s collaborative approach and commitment to his team.
We worked together closely to address departmental needs, navigate challenges, and resolve issues to ensure his team had the support and resources necessary to succeed. Evan understood the importance of communication, teamwork, and working together to find solutions that benefited both his department and the organization as a whole.
I valued our working relationship and the trust we built over the years. I would gladly recommend Evan to any organization looking for a dedicated sales leader who understands the importance of collaboration, problem-solving, and building strong working relationships.
Some managers talk about leadership. Evan Pryor lives it.
I worked with Evan in our Results Driven Sales Manager program, and let me tell you, this man is the real deal. Strong will. Unshakable integrity. A hunger to win that you can feel the moment he walks into the room.
Here’s the rare part: Evan has mastered both the science AND the art of sales. He knows the process cold, and he coaches in a way that makes his people want to run through walls for him and for the company.
He understood that when you invest in your people, success naturally follows.
Any organization would be lucky to have him. I wholeheartedly recommend Evan and look forward to seeing the impact he makes in his next chapter.
I highly recommend Evan Pryor to any team looking for an exceptional sales leader. Evan possesses a master-level understanding of the sales process, but what truly sets him apart is his ability to motivate. He brings a fresh, highly engaging energy that keeps morale high and drives results.
Watching him handle a pitch or coach a rep through a tough deal is a masterclass in sales acumen. Any revenue team would be lucky to have Evan leading the way!
During his time on my team, he demonstrated strong leadership, maintained high standards, and consistently focused on driving performance. He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.
I had the pleasure working alongside Evan Pryor, and he was always someone I could count on. He was consistently willing to pick up the phone, share his knowledge, offer support, and make himself available whenever a teammate needed help. He was also open to suggestions and new ideas, which made him a great person to collaborate with.
He worked diligently to uncover opportunities and work those opportunities until they were sold and completed for customers. I would also consider Evan an advocate for his customers in that he always would look out for their best interests. I would hire him very quickly to lead a team if given the opportunity in the future.
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We start by discussing your goals and the challenges you're seeing. From there, we agree on a scope that may include a focused sales assessment, a defined process project, or ongoing coaching and advisory support.
Yes. We review activity levels, team capabilities, and the sales process to identify where performance is breaking down, then create clear priorities and expectations for improvement.
Pricing depends on the scope, number of people involved, and level of implementation support. After an initial conversation, you'll receive a proposed scope and fee before any work begins.
Yes. Strategy discussions, coaching, and process development can be conducted remotely. Any need for onsite support can be discussed when defining the engagement.
Tell me where your team is today and where you want it to go. We'll discuss the challenges, the opportunities, and the right next step.