Hands-on support from prospecting through closing

A stronger sales team.
Less dependence
on you.

Fractional sales leadership for growing businesses.

Helping B2B and service businesses build stronger sales teams through hands-on coaching, clear accountability, and a repeatable sales process—whether you handle sales yourself or lead a team.

Led by Evan Pryor · 20 years of sales leadership across Tesseon, Landmark Aquatic, TruGreen, and Enterprise Car Sales.

Inconsistent execution. Weak follow-up. Too much resting on the owner. Let’s identify what’s holding your sales back.

Book a 20-minute introductory call

Choose an available time on the booking page. A complimentary conversation, with no obligation.

Evan Pryor, founder of Field to Finish Sales Consulting
Evan PryorSales leader. Team builder. Coach.
20 YEARS OF SALES LEADERSHIP · TEAM BUILDING · MULTI-MARKET MANAGEMENTSTRATEGY   /   COACHING   /   EXECUTION
Proven experience across B2B and service businesses

B2B team building

At Tesseon, I built sales infrastructure, recruited and coached a new team, and developed a sales script adopted company-wide. After the first year, we achieved 300% year-over-year sales revenue growth.

Leadership across markets

At Landmark Aquatic, I led a 20-person sales organization across St. Louis, Kansas City, and Denver, with a focus on clear roles, coaching, and accountability.

Service-business depth

More than seven years at TruGreen, including Chicago-Region Sales Manager of the Year honors in 2019 and 2020. Practical experience developing salespeople and improving execution.

These examples reflect prior employment experience, not Field to Finish consulting engagements.

Leadership you can count on

Clear standards.
Accountable teams.

“He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.”

Executive Sales Leader · Personal LinkedIn recommendation excerpt

Read leadership testimonials ↗
A focused place to start

Sales process audit.
Find the gap. Know the next step.

For business owners and sales leaders who handle sales themselves, are hiring their first sales rep, or want more consistent performance from an existing team.

If you sell yourself: we focus on lead response, follow-up, and a process you can eventually hand off.

If you have a team: we also review coaching, expectations, and accountability.

What we review

  • Sales activity and prospecting habits
  • Lead response and proposal follow-up
  • Pipeline stages, next steps, and visibility
  • Coaching routines and performance expectations
  • Accountability and sales-to-operations handoffs

We start with a conversation about your team, review the agreed sales information and processes, and walk through the findings together.

What you receive

  • A written summary of the performance gaps
  • Prioritized recommendations with clear next steps
  • A practical weekly sales scorecard
  • An action plan with owners and milestones

Scope, fee, and delivery timeline are agreed before work begins. Ongoing coaching and implementation support can be scoped separately.

See the work

A practical look at your deliverables.

Explore a sample diagnosis, recommendations, weekly scorecard, and action plan for a fictional service business.

Illustrative sample. All business details, data, and targets are fictional; this is not a client case study.
View the sample audit (PDF) ↗
Book a 20-minute introductory call ↗

Choose an available time and share your biggest sales challenge when you book.

Hands-on sales leadership

A stronger sales team.
Less dependence on you.

Explore support for your team, your sales process, and your next stage of growth.

Fractional Sales Management for Small Businesses

Fractional sales management for B2B and service businesses that need hands-on coaching, pipeline reviews, and weekly accountability without a full-time sales leader.

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Lawn Care & Landscaping Sales Consulting

Specialized support for lawn care and landscaping companies, backed by hands-on industry experience. Build a repeatable process, coach your team, and improve estimate follow-up.

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Sales Coaching & Accountability for Growing Businesses

Practical sales team coaching, KPI scorecards, role-play, and weekly accountability for growing B2B and service businesses. Work with Evan Pryor.

Explore this service →

Sales Process Audit for Small Businesses

Find gaps in lead response, follow-up, pipeline management, and team accountability with a practical sales process audit from Field to Finish.

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How I can help

Close the gaps.
Build the momentum.

Whether you're building your first sales team or improving an established organization, start with the challenge that matters most.

01 /

Sales strategy
& growth planning

Give your team a focused direction and connect daily execution to your business goals.

  • Sales performance & opportunity review
  • Territory and account priorities
  • Pipeline & forecasting guidance
  • Actionable 90-day sales roadmap
Discuss your strategy ↗
02 /

Team coaching
& accountability

Develop confident sales professionals and managers who take ownership of their performance.

  • Manager & sales representative coaching
  • KPI expectations & team scorecards
  • Hiring & onboarding guidance
  • Competitive sales culture development
Strengthen your team ↗
03 /

Sales process
& execution

Replace inconsistent habits with practical, repeatable processes your team can follow.

  • Prospecting scripts & follow-up plans
  • Sales stages & pipeline discipline
  • Sales playbooks & operating procedures
  • Sales-to-operations handoff alignment
Improve your process ↗
Stock photo of business professionals shaking hands after a meeting
From the first conversation to the close

Build confidence.
Create connection.
Move the sale forward.

A strong sales process gives your team the tools to ask better questions, follow up with purpose, and guide prospects toward a decision.

Illustrative stock photography · Pexels
A good fit for your business?

I work with owners and sales leaders who need clearer expectations, more consistent execution, and a sales organization that can grow beyond the efforts of one person.

The working relationship

Understand it.
Build it. Put it to work.

No one-size-fits-all playbook. We focus on your people, your market, and the obstacles holding back your sales performance.

01 — DIAGNOSE

Find the real constraint.

Review your team, activity, pipeline, and current process. Determine whether the challenge is execution, talent, or a gap in the sales process.

02 — DESIGN

Make the path clear.

Define priorities, establish measurable expectations, and build the tools and routines your team needs to move forward.

03 — DEVELOP

Turn the plan into habits.

Coach your leaders and representatives, support implementation, and review progress so your team can sustain the improvements.

A personal introductionGet to know Evan and his approach to working with people.
Meet Evan

Experienced leadership.
Practical support.

I bring 20 years of sales leadership experience across B2B and service businesses, including payroll, aquatics, lawn care, and automotive sales. I’ve built teams from the ground up and led a 20-person sales organization across St. Louis, Kansas City, and Denver at Landmark Aquatic.

My experience also includes successful B2B sales leadership at Tesseon, where I built the sales infrastructure, recruited and coached a new team, and developed a standardized sales script adopted company-wide. After the first year, we achieved 300% year-over-year sales revenue growth. That experience shapes how I help business owners and sales leaders turn sales activity into a process their people can follow.

During more than seven years at TruGreen, I earned Chicago-Region Sales Manager of the Year honors in 2019 and 2020 and ranked as the company’s top sales manager year-to-date in 2021.

My background also includes a strong knowledge of horticulture. I understand the importance of helping customers see the value behind plant and service recommendations—not just the price. I bring that perspective to coaching lawn care and landscaping sales teams.

My approach is hands-on: clear expectations, honest coaching, and personal accountability. We focus on the priorities that matter to your business and put practical improvements to work.

Outside of work, I’m a husband and father. Integrity, responsibility, and care for others guide how I lead and coach.

LEADERSHIP EXPERIENCE

Landmark Aquatic   ·   Tesseon   ·   TruGreen   ·   Enterprise Car Sales
Sales leadership case study

Building Sales Accountability
Across Three Markets

How I restructured sales roles, coached accountability, and established clearer coordination between sales and service across St. Louis, Kansas City, and Denver.

An anonymized example from prior employment experience. Includes a practical sales-to-service handoff; financial impact is not quantified. PDF opens in a new tab.

Lawn care sales leadership

Achieving 194% of Plan.
Developing Sales Talent.

As a TruGreen Area Sales Manager, Evan led 35 sales reps across multiple markets with clear KPIs, remote and in-person coaching, and a consistent sales process.

194% of area plan

Achieved 194% of the entire area’s planned budget for lawn care plans sold in 2016 and earned Area Sales Manager of the Year.

35 sales representatives

Led inside and door-to-door sales teams across multiple markets, coaching discovery, objection handling, and accountability.

Nationwide #1 by revenue

Mentored a hire who became TruGreen’s number-one inside sales rep nationwide by revenue two years later.

Prior employment experience at TruGreen, not a Field to Finish consulting engagement. The 2016 area result and the rep’s two-year development story are separate. PDF opens in a new tab.

Sales leadership & training

Turn sales principles into everyday practice.

Develop the skills and habits that help teams execute: clear expectations, consistent coaching, pipeline discipline, and personal accountability.

Leadership testimonials

What others say
about Evan.

Perspectives from leaders and colleagues who have worked with Evan. Selected excerpts from fourteen LinkedIn recommendations; authors identified by professional title only.

Award-winning leadership

Evan and I worked together for seven years at TruGreen, during which time we consistently delivered award-winning results year after year. Together, we achieved exceptional sales performance and drove both top-line and bottom-line growth, all while operating in a market challenged by a declining population base and stagnant growth.

General Manager
Personal LinkedIn recommendation excerpt

Direct coaching. Lasting growth.

I reported to Evan as a Senior Business Consultant at Tesseon, and he made me a stronger seller. He was direct with feedback in the best way. He never let a missed opportunity slide, and he always told me exactly what to fix and how. That honesty, paired with a genuine investment in my growth, played a big role in me earning a promotion. He is a fantastic leader and I’d work for him again without hesitation.

EdTech Account Executive
Personal LinkedIn recommendation excerpt

Coaching that builds stronger leaders

Evan leads with a mix of professionalism and genuine investment in his people. He sets clear expectations, held the team to a high standard, and created an environment where we could do our best work.

What stands out most is the impact Evan had on my own growth. He took time to coach me, challenge me to stretch beyond my comfort zone, and gave me the support I needed to take on more responsibility. I'm a stronger sales leader/ professional today because of his guidance.

Director of Sales
Personal LinkedIn recommendation excerpt
Read eleven more recommendations

Strong leadership. Uncompromising integrity.

I’m happy to recommend Evan Pryor as a strong sales leader and trusted professional. Evan has an excellent understanding of the sales process, CRM management, and forecasting, and he knows how to use these tools to drive accountability, improve performance, and help teams succeed.

Beyond his technical expertise, Evan leads with integrity and has the courage to champion the right way of doing things, even when it’s difficult or unpopular. He understands that long-term success comes from building strong teams, maintaining high standards, and doing what’s right for the business and its customers.

Any organization would benefit from Evan’s leadership, experience, and commitment to doing things the right way.

Aquatic Sales Specialist
Personal LinkedIn recommendation excerpt

Relationships that help teams succeed

I had the pleasure of working under Evan’s leadership during our time at Tesseon, and I truly appreciated the experience.

Evan was the type of manager who understood the importance of building relationships, supporting his team, and creating an environment where people could succeed.

Director of Content & Brand Development
Personal LinkedIn recommendation excerpt

Engaged leadership. Superior results.

Evan has my highest recommendation. He was a Sales Manager in my region at TruGreen and he did a tremendous job. He is an actively engaged leader and he was an outstanding trainer. Evan turned around a market that had struggled for quite some time and his team produced superior results.

Retired Strategic Executive
Personal LinkedIn recommendation excerpt

A trusted partner in hiring

I had the pleasure of partnering with Evan on several recruiting initiatives and always appreciated his approach to leadership and hiring. Evan knows what he wants in his team, communicates expectations clearly, and provides thoughtful, direct feedback throughout the hiring process. He has a strong ability to identify and attract talent while remaining relatable, approachable, and easy to work with. Evan is a great sales leader and someone I genuinely enjoyed partnering with.

Recruiter / Team Lead
Personal LinkedIn recommendation excerpt

A trusted leadership partner

I always appreciated Evan’s collaborative approach and commitment to his team.

We worked together closely to address departmental needs, navigate challenges, and resolve issues to ensure his team had the support and resources necessary to succeed. Evan understood the importance of communication, teamwork, and working together to find solutions that benefited both his department and the organization as a whole.

I valued our working relationship and the trust we built over the years. I would gladly recommend Evan to any organization looking for a dedicated sales leader who understands the importance of collaboration, problem-solving, and building strong working relationships.

Chief People Officer
Personal LinkedIn recommendation excerpt

Leadership that people believe in

Some managers talk about leadership. Evan Pryor lives it.

I worked with Evan in our Results Driven Sales Manager program, and let me tell you, this man is the real deal. Strong will. Unshakable integrity. A hunger to win that you can feel the moment he walks into the room.

Here’s the rare part: Evan has mastered both the science AND the art of sales. He knows the process cold, and he coaches in a way that makes his people want to run through walls for him and for the company.

Author and Executive Coach for CEOs and Sales Leaders
Personal LinkedIn recommendation excerpt

Investing in people

He understood that when you invest in your people, success naturally follows.

Any organization would be lucky to have him. I wholeheartedly recommend Evan and look forward to seeing the impact he makes in his next chapter.

Sales Expert
Personal LinkedIn recommendation excerpt

Coaching that makes a difference

I highly recommend Evan Pryor to any team looking for an exceptional sales leader. Evan possesses a master-level understanding of the sales process, but what truly sets him apart is his ability to motivate. He brings a fresh, highly engaging energy that keeps morale high and drives results.

Watching him handle a pitch or coach a rep through a tough deal is a masterclass in sales acumen. Any revenue team would be lucky to have Evan leading the way!

Aquatic Sales Specialist
Personal LinkedIn recommendation excerpt

Clear standards. Strong accountability.

During his time on my team, he demonstrated strong leadership, maintained high standards, and consistently focused on driving performance. He set clear expectations and held his team accountable for results. His professionalism and commitment made him a valued member of our organization, and I believe he would be an asset to any team.

Executive Sales Leader
Personal LinkedIn recommendation excerpt

A dependable, collaborative teammate

I had the pleasure working alongside Evan Pryor, and he was always someone I could count on. He was consistently willing to pick up the phone, share his knowledge, offer support, and make himself available whenever a teammate needed help. He was also open to suggestions and new ideas, which made him a great person to collaborate with.

Sales Professional
Personal LinkedIn recommendation excerpt

Driven execution. Customer advocacy.

He worked diligently to uncover opportunities and work those opportunities until they were sold and completed for customers. I would also consider Evan an advocate for his customers in that he always would look out for their best interests. I would hire him very quickly to lead a team if given the opportunity in the future.

Business Leader / Coach
Personal LinkedIn recommendation excerpt
Before we begin

A few common questions.

What does an engagement look like?

We start by discussing your goals and the challenges you're seeing. From there, we agree on a scope that may include a focused sales assessment, a defined process project, or ongoing coaching and advisory support.

Can you help an existing team that is underperforming?

Yes. We review activity levels, team capabilities, and the sales process to identify where performance is breaking down, then create clear priorities and expectations for improvement.

How is consulting priced?

Pricing depends on the scope, number of people involved, and level of implementation support. After an initial conversation, you'll receive a proposed scope and fee before any work begins.

Do you offer remote consulting?

Yes. Strategy discussions, coaching, and process development can be conducted remotely. Any need for onsite support can be discussed when defining the engagement.

Let's move your business forward

What would a stronger
sales team make possible?

Tell me where your team is today and where you want it to go. We'll discuss the challenges, the opportunities, and the right next step.

Book an introductory call ↗Email Evan evanpryor@fieldtofinishsales.com(217) 899-2064Start with a conversation.
Scope and fees agreed before work begins.